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INNOVATION AND HERITAGE MEET
AT KELLOGG'S UK'S FLAGSHIP FACTORY
Kellogg's, a multinational food manufacturing company, is situated in the United States and has its headquarters in Battle Creek, Michigan. The company specialises in producing a variety of products, including cereals and convenience foods like cookies, crackers, toaster pastries, cereal bars, fruit-flavoured snacks, frozen waffles, and vegetarian options.
With manufacturing operations spanning across 18 countries, Kellogg's products find their way to markets in over 180 countries worldwide. Notably, the company's largest manufacturing facility is situated in Trafford Park, Greater Manchester, serving as both its European headquarters and a significant production hub
KELLOGG’S WAS LOOKING FOR MODERN AND CONVENIENT WAY TO COMMUNICATE WITH THEIR LARGEST FACTORY IN THE UNITED KINGDOM
Kellogg's was on the lookout for contemporary approaches to enhance internal communication among its staff at the Trafford Park factory.
With the assistance of SAAS Technologies, a specialised digital signage software provider, Kellogg's now boasts a tailored software package that efficiently facilitates the dissemination of crucial information across the sprawling Trafford Park site.
The implementation phase involved the installation of a total of 12 internal screens, strategically a mix of wall-mounted and freestanding units. Among these, a welcoming reception totem was included to greet visitors. Notably, an external weatherproof screen was also incorporated at the main entrance, further expanding the reach of the communication. This advanced implementation empowers Kellogg's to effectively share a diverse range of content.
From imparting Health & Safety advisories, company policies, and operational procedures to updating the workforce on HR matters and delivering corporate news, the communication is facilitated through an array of digital signage solutions.
This spectrum ranges from passive displays to interactive touchscreen totems. We are extremely proud of our collaboration with Kellogg's, an internationally renowned brand. This partnership has garnered a remarkably positive response from Kellogg's staff, reflecting the success of this partnership in meeting communication needs.
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